CHIEF SALES & MARKETING OFFICER

Gupta started his career when he was studying at the Faculty of Social and Political Sciences, Parahyangan Catholic University (1996) as a marketing team for a leading national property company. Since then his career in journalism, marketing and communication has continued to grow. Worked with Wimar Witoelar at InterMatrix Communications, then became part of the largest PR company in the world, Edelman, and then was entrusted with being the Head of Communications Bureau of PT MRT Jakarta (2009 - 2012). In 2012, Gupta expanded his competence, not only becoming Country Communications Head at ABB - an energy and robotics company based in Zurich, Gupta was also appointed Country Sustainability Controller for Indonesia in a company that currently has more than 100,000 employees worldwide.

In 2016, Gupta was appointed as Advisor to Chairman as well as Director of Marketing at a subsidiary of Sababay Winery, a wine company that collects grapes from Balinese farmers through a fair trade system. Gupta then continued his career by becoming Chief Marketing Officer at Avani, a biotechnology company in Bali that focuses on providing environmentally friendly packaging products to help solve the world's plastic waste problem.

Previously in 2014 Gupta and his partner Primo, founded an ice cream company, Eskimomo, which produces ice cream with a unique taste that has caught the attention of the international community. In 2017, Gupta was also trusted as Editor-in-Chief of Kenduri Magazine, the official publication of the Indonesian Gastronomy Academy which is distributed to 40 countries. Gupta and Primo also run the publishing company Geometry Media, which publishes books on topics related to the creative industry, including We Indonesian Rule, Made in Jakarta, and Brand Cookbook.

In 2019 Gupta was trusted by the WIR Group to be CEO and Partner at Disrupto, an innovative thinking platform that gave birth to the largest technology and science festival in Indonesia, a tech and science hub, media etc.

Previously, Gupta also founded Sandpiper Indonesia, a marketing and branding studio that helps various companies, both MSMEs and large scale in various sectors from infrastructure, health, FMCG to fashion and F&B, in building brands and business strategies. Gupta was also entrusted to be the CMO of Benson Capital, an investment company with various portfolios in Indonesia.

Gupta is the co-owner of Mohoi, a design company that produces interior products using sustainable materials. Mohoi's products have been awarded and displayed in various international events such as NY Now, Frankfurt Ambiente, Tokyo IFFT, etc. Gupta's passion in the culinary field also continues to be carried out by being one of the founders of the Indonesian Culinary Museum and the initiator of Jakarta Dessert Week which has become a platform supported by the Government of the Republic of Indonesia and the Jakarta Restaurant Forum.

Gupta also took the time to contribute to the Board of Content Ideafest, the largest creative festival in Indonesia, serving on the editorial board of Greatmind.id, advisor to several government agencies, public speaker and columnist in a number of publications.