PT WIR ASIA Tbk (WIR Group), through AR&Co, delivered an interactive, gamification-based experience for Allianz Cyber360 Singapore as part of the AFA(S) 22nd Annual Conference 2026, held on July 24, 2026, at PARKROYAL on Beach Road, Singapore. Centered on the concept of “Beat the Scammers,” the game is designed to raise cybersecurity awareness through an interactive, engaging approach.

As part of the activation, AR&Co developed a quiz-style game application featuring a “Whack-a-Mole” themed around scams and cybersecurity awareness. To complement the digital experience, AR&Co also developed a custom physical controller that enabled participants to interact with the game using a hammer-like controller. This combination of the game application and physical hardware delivers a more immersive experience while transforming cybersecurity awareness into an accessible and engaging activity.

Through the game mechanics, participants were encouraged to recognize and respond to scenarios related to scams and digital security. This gamification-based approach allows the message regarding the importance of vigilance against digital threats to be conveyed through a direct, participatory experience. The concept aligns with the focus of Allianz Cyber360 Singapore Protect on providing protection against various digital risks, including phishing, smishing, identity theft, and unauthorized transactions.

The development of the “Beat the Scammers” game reflects AR&Co’s capabilities in integrating interactive applications, physical technology, gamification, and user experience design to create digital experiences tailored to brand and audience needs. Through this solution, AR&Co supported Allianz in delivering a more engaging approach to communicating cybersecurity awareness to participants at the AFA(S) 22nd Annual Conference 2026.