PT WIR ASIA Tbk (WIR Group), through Nusameta, participated in Dream Day Universitas Bunda Mulia (UBM) 2026 by leading an insightful session titled “Designing Digital Business: Creating Experiences that People Love.” The event offered students practical knowledge on integrating technology, creativity, and user experience (UX) design to build valuable digital products.

During the session, Made Wira Aditya, Head of Project Management Office (PMO) at Nusameta, shared his perspective on the continuous process ofdigital product development. He highlighted the importance of identifying user needs from the outset and translating creative ideas into meaningful, high-impact digital solutions.

Nusameta’s presence at Dream Day UBM 2026 underscores WIR Group’s dedication to sharing real-world industry insights with the younger generation. This direct engagement between industry practitioners and students aims to broaden perspectives on digital product development and highlight emerging innovation opportunities within the tech ecosystem.

This initiative reinforces WIR Group’s commitment to advancing digital literacy and fostering strong academic partnerships. Through continuous knowledge-sharing, WIR Group remains dedicated to nurturing young talent capable of driving technological innovations that address evolving societal needs.